A/B testing

Business Requirement

Brand would like to make AB testing for specific engagements for Web Messaging channel 

Solution

To use sections for displaying Engagements. 

Configurations steps: 

Configure specific section and attach to desired button 

Add variable at the webpage  ( web portal, where customer navigates)

Strategy

1. identify a certain entry point(s) that you'd like to run the test and to check if you dont have conflicts with previous configured eng-ts 
2. define your success criteria for a champ ( clicks, conversations, csat)
3. you can have two different engagements setup targeting the same entry point.  In this method, you get a 50/50 split on the champion/challenger engagements.  
4. You could turn off the existing engagement and run the new one for a defined time period and compare to the baseline.  In this method, it's important that no other a/b testing or changes are happening for baseline and test period. You would also want to pick a pretty stable entry point that doesn't have a lot of fluctuation with visitor traffic to make the assessment as fair as possible.

Reporting

Utilise the Business dashboard for messaging to report on Engagements.